The Marketing Strategy by Nestle Assignment Example | Topics and Well Written Essays - 500 words - 1

The Marketing Strategy by Nestle - Assignment Example The lobbying and activism resulting from the approach created a serious ethical challenge for the company. The Nestle problem was not addressed articulately because of the activism that was associated with the death of infants as a result of the consumption of the infant formula. From research, it was realized that other factors contributed to the situation by increasing contamination of the infant food. However, these factors were not exhaustively handled because of the activism associated with the issues (Ghillyer 78). The problem in the case was not effectively evaluated in the process leading to the creation of ethical problem without concrete facts. The final research reveals many factors that influenced the performance of the infant formula but the damage was already done because of the social activism. The problem faced by Nestle can be defined articulately as a problem of contamination and be addressed by handling all activities from production to consumption which are not addressed in the activism approach. This question is vital because the performance or perceived performance of the product is the main cause of the ethical problem. In order to understand the situation, the evaluation of the reasons of occurrence is vital. The situation must be evaluated to understand the cause of the problem. For instance, the nestle infant food case was aggravated by the water quality and sources of contamination in the consumption stage leading death of infants which was in turn blamed on the product. Understanding of the situation is vital because it facilitates the decision making process. The situation occurred because the formula required the addition of water. However, the quality of water was compromising leading to a serious problem for the company and the infants. Therefore, the understanding of the actual causative factors is vital because it facilitates situation analysis.