The Marketing Strategy by Nestle Assignment Example | Topics and Well Written Essays - 500 words - 1

The Marketing Strategy by Nestle - Assignment Example The lobbying and activism resulting from the approach created a serious ethical challenge for the company. The Nestle problem was not addressed articulately because of the activism that was associated with the death of infants as a result of the consumption of the infant formula. From research, it was realized that other factors contributed to the situation by increasing contamination of the infant food. However, these factors were not exhaustively handled because of the activism associated with the issues (Ghillyer 78). The problem in the case was not effectively evaluated in the process leading to the creation of ethical problem without concrete facts. The final research reveals many factors that influenced the performance of the infant formula but the damage was already done because of the social activism. The problem faced by Nestle can be defined articulately as a problem of contamination and be addressed by handling all activities from production to consumption which are not addressed in the activism approach. This question is vital because the performance or perceived performance of the product is the main cause of the ethical problem. In order to understand the situation, the evaluation of the reasons of occurrence is vital. The situation must be evaluated to understand the cause of the problem. For instance, the nestle infant food case was aggravated by the water quality and sources of contamination in the consumption stage leading death of infants which was in turn blamed on the product. Understanding of the situation is vital because it facilitates the decision making process. The situation occurred because the formula required the addition of water. However, the quality of water was compromising leading to a serious problem for the company and the infants. Therefore, the understanding of the actual causative factors is vital because it facilitates situation analysis.

Teaching in Content Area Essay Example | Topics and Well Written Essays - 500 words

Teaching in Content Area - Essay Example It is thought however that with the use of applicable techniques and appropriate tools suited for a middle school student, teaching history to a student could be interesting. A student who is in middle school has considerably short attention span and is not used to rigorous academic lectures. Coming from primary school, their minds are still with the basics and are not yet that familiar with abstract learning such as history. In addition to this consideration, it has to be factored in also that students today are more attuned to multi-media instructional materials where they can interact with the medium compared to the traditional lectures where they sit and lesson and read history. Such, traditional approach may be boring to a middle school student of this generation. Considering this, instructional videos will be used instead of lengthy lectures to keep the students interest. Computers can also an excellent method of learning where the students can interact with the medium in the process of learning. Role playing can also be an excellent method of making history interesting to students. Also, discussion is encouraged more than lectures. integrated social studies learning is an interdisciplinary approach where two or more disciplines are taught in conscious relation to one another" (Jacobs, 1989 pg. 7) under an interdisciplinary curriculum that espouses "a knowledge view and curriculum approach that consciously applies methodology and language from more than one discipline to examine a central theme, issue, problem, topic, or experience" (p. 8). Integrated approach to learning intends to facilitate more learning by combining the various disciplines to real life situations. This type of learning transcends to a more interconnected view of the universe [where] knowledge is seen as an abstract whole to be accessed through inquiry of themes, issues, experiences, and problems (Mathison and Freeman, 1997). This approach to