Hewlett-Packard Essay Example | Topics and Well Written Essays - 500 words

Hewlett-Packard - Essay Example At the present moment, the company enjoys a strong brand, but the loyalty of the customers is decreasing since they are switching to other products for various reasons. In spite of the fact that one it used to be the leader of innovation, nowadays, HP is not known to have produced anything groundbreaking. The major problems that the company in question is facing today include bad acquisitions, lack of innovation and outsourcing (Mourdoukoutas, 2014). For example, it acquired the company called Autonomy for a considerable amount of money, but the purchase appeared to be not useful at all, resulting in heavy financial losses. The similar can be witnessed when one analyzes sales as well. As for the issues that the company is facing, one should note lack of certainty in the future. In the middle of the previous century the organization could boast a widely developed culture, but now it is torn apart. Therefore, with the lack of proper leadership and innovations, it is highly unlikely tha t there will be bright future for it. There are many threats that HP recognizes. First of all, it is increased competition from another brand. For example, Lenovo is known to have taken over many areas that HP used to dominate, including server production. In addition to that, the major players in the market like Google and Apple are known for their innovation which is surely not a characteristic feature of the contemporary HP. That is why is nothing changed the company will be pushed off the market.